RIAS A/S 2022

RIAS A/S strives to be a digitally responsible company where customers, partners and employees trust RIAS A/S to process data with respect and diligence.

Data ethics is a broad concept that is more far-reaching than the protection of personal data through compliance with the General Data Protection Regulation, the cookie and marketing rules or other relevant legislation in the area. For RIAS, it is a question of continual focus on our compass of ethical values, which must guide us to do the right thing, regardless of whether required by law.

At RIAS we have identified a number of data ethics values to which our work as a company must adhere and that can assist us in making consistent and considered decisions on our digital journey. These data ethical values are thus couched in addition to relevant legislation in the area.

The RIAS policy on data ethics supplements RIAS' data protection policy.


1. RIAS’ data ethical values:

2. RIAS is a digitally responsible company

First of all, this means that in RIAS we must be aware of our responsibilities in our digital development, and continuously consider the pros and cons of new digital solutions with respect to the data processing they entail. RIAS sees many opportunities in new technologies and digital solutions, in recruitment, marketing, competitions, collaboration and in the performance of our ongoing job assignments. At the same time, RIAS is very conscious that the use and processing of data must never compromise our data ethical value compass and ultimately damage confidence in RIAS as a digitally responsible company.

3. The person in focus

RIAS aims to create value for our shareholders and other stakeholders. Digital solutions help support this purpose, and RIAS' digital solutions and data processing for RIAS business needs are collected solely for the purpose of creating value for RIAS’ customers and employees. This includes targeting our communications to meet customer needs and situations. We must respect the privacy and dignity of individuals and not exploit data against the person's own wishes.

4. RIAS’ data processing must be transparent

RIAS must be open and transparent about how we process the data of our customers, partners and employees and what data this includes, including in RIAS personal data policies. The need for us to be transparent also requires us to be able to explain why and how we make use of data. The same applies to our obtaining consent, where customers, partners and employees must all feel fully informed about the scope of the consent provided.

5. RIAS’ data processing must ensure equal treatment

RIAS’ digital solutions, such as the use of machine learning and algorithms, must be designed to avoid unintentional bias and discrimination – such as in recruitment processes. It also means that the methods and rationale behind our data processes must be transparent and explicable. If bias is identified in algorithms, relevant adjustments are immediately initiated so that this is avoided.

6. Openness and a positive attitude to errors in RIAS

In RIAS, we must be open to discussing challenges and ethical dilemmas across departments. We strive for a positive attitude to errors, to ensure that errors and problems are addressed and dealt with properly so that we can continuously improve ourselves and our solutions.

7. Data protection

RIAS commits to implementing adequate protection of personal data so that we ensure that data confidentiality and data integrity are maintained, including in accordance with the rules of data protection law.

8. RIAS does not sell data

The data that RIAS collects is used solely to improve our products and services for the individual or RIAS’ general business. RIAS does not collect or process data in order to resell it.

9. Data-driven decisions and results should be explicable

In RIAS, we must be able to generally explain why and how an analysis through the use of data has had a certain outcome so that data-driven decisions in RIAS can be explained.